The situation
Cosmos Sports & Entertainment brokers sponsorship, partnerships and team ownership across Canadian sport. The brief was one offer: franchise ownership, pitched to wealthy business owners. We ran it as briefed, and added a second offer alongside: a partnership intro to sports and events organizations, led by the client's own credentials.
What we built
Industry isn't buying power. 138,467 Canadian contacts became 13,017 after three wealth filters: owner titles, privately held companies and a headcount floor.
Strict exact-title matching cut 46,409 contacts to 19,295. An AI read 8,903 websites for $3.87 and judged each against the brief. The client's 152 existing relationships became 136 blocked domains, so nobody they already knew got an email.
A variant with 0 replies after 4,446 emails was cut, not given more time.
Results
| Offer | Sent | Replies | Positive | Per email |
|---|---|---|---|---|
| Partnership intro, added by us | 22,168 | 223 | 63 | 0.284% |
| Franchise ownership, the original brief (3 runs) | 47,090 | 131 | 29 | 0.062% |
Who replied
- The capital-markets arm of a major Canadian bank
- A casino-resort operator
- A national cricket federation and a professional lacrosse league
- A city's chief administrative officer
- The founder of a web-hosting company
What changed because of it
The client's top-priority industries (real estate, construction, auto dealers) produced 0 positive replies from about 4,200 leads. Tech, which they'd ranked last, produced half the franchise positives. Law and accounting partners were 27% of the list and produced none. Events services and spectator sports drove 43 of the first interested replies, so the next batches went deeper into both.
